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Branding Yourself on Social Media

Posted By Jack Klupchak (Gamma Gamma '13), Thursday, May 5, 2016

Facebook, Twitter, Instagram, LinkedIn: these are all things that we all use on a weekly or in many cases, daily basis. However, most people never take the time to really stop and think about how there online presence reflects on them as a person. In today's world, the way we project ourselves online plays a large role in our daily lives. Whether it’s missing out on a potential job or losing out a date because they don’t like how the only pictures you post have to do with partying. While I am not here to tell you that you need to keep all of your social media on complete lock down or use a fake name to keep people off of your pages, you do need to be smart about what you put out there. I know it has been said a thousand times and is almost cliché at this point, once something goes on the Internet it stays on the Internet. So what I am suggesting to you is this, think about what you post and be smart about how you manage you online presence. As each social media has different uses in a general sense they can be looked at in a different light.

Facebook for example, is great for keeping in touch and can be used to network on a social level. Which is why I choose to keep mine private and attempt to be selective about who I befriend. As this space for me used to share slightly more opinionated things that I might not want the whole world to have easy access to. It can be a great tool for keeping up with family and friends. As well as to find out about events and things going on within your friend group or in your area.

Instagram and Twitter to me are on a level playing field. I use both to share a look into my daily life using both images and text in a somewhat limited format. While yes, twitter is typically much more in the moment; Instagram can be used in that way as well. Both are great tools to give the world a look into you personality, interests and really paint a picture of who you are as a person. Which is why for me as a creative type, choose to keep my Instagram and Twitter open for the world to see. (@jklupchak5). With this choice, however, comes a great responsibility for maintaining my brand on social media, as I never know who might see it.

LinkedIn and other professional social networks are great tools when used effectively. On these platforms on must be selective as to whom they connect with. You want these people to be those who you trust and know won’t drag you down. So for example it’s probably not a good idea to connect with someone whom you only see as a drinking buddy. As far as content here is concerned you want to try and include things that you would have on Resume but in a more detailed format. Feel free to go into more detail here as it provides a deeper look into your professional life.

Now that have gone through a quick crash course into what each social media platform is, I would like to discuss a few rules that I like to follow across the board on social media.

1.      Don’t post anything you wouldn’t want your Grandma to see

2.      Steer clear of political/controversial discussion on open social media

3.      Don’t over post, nobody cares that much about your life

By following, these simple rules I feel that I am able to maintain a fairly good brand for myself on social media that I feel gives a good representation as to who I am in person. That all being said, my words are just one persons opinion, but I think it gives some good food for thought on how you might be projecting yourself on social media. So I encourage you to take the time to think about how your posts may be affecting how people around you view you as a person and come up with some rules for yourself to follow going forward. 

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